Decision Intelligence for Founders
Your Scaleup Score. Benchmarked against the 30% who scale.
Delivered in 15 minutes. From £30/month.
The Problem
Seven in ten startups fold in years two to five — the Valley of Death. Not because founders lack ambition or intelligence.
But because there isn't enough capacity in the scaleup system to share the fundamental principles of success with more than a handful of the world's 7.5 million founders.
You're making thousands of compounding decisions, often alone, under pressure, with no systematic framework for knowing which ones matter.
"The odds of a startup scaling successfully are the same as a horse running at 20-to-1."
startups ever receive VC investment. The rest are on their own.
gain access to a high-impact accelerator — the ones that increase success rates sixfold.
of founders have a formal coach. Seventy percent experience significant mental health strain.
Proven, measurable traits that separate the 30% who scale from the 70% who don't. Codified from tens of thousands of real startups.
Your startup's unique ScaleUp DNA — benchmarked live against those proven patterns. Five domains. A single score. Complete transparency.
Dynamic guidance that updates as your business evolves. The right decisions at the right time. A SatNav for your scaleup journey.
A comprehensive assessment across 5 domains. Know exactly where you stand.
Your AI scaleup advisor. Ask anything about your growth journey.
Real-time navigation that adapts as your business evolves.
Prioritized actions across Now, Next, and Later — validated by data.
Connect your tools, upload documents, or enter data manually. However works best for you.
A comprehensive benchmark-based assessment against the 5% who scale successfully.
Prioritized actions across Leadership, Traction, Financial, Marketplace, and Capital.
Track progress, adapt strategy, and make the right decisions at the right time.
Your data. Your business. Built for founders who value privacy as much as performance.
Starter
per month
Growth
per month
Series A
per month
Cancel any time. Your data is always yours.
What We Believe
"We believe business growth is too serious to be left to chance. All founders deserve equal access to the fundamental principles of scaleup success."
"We believe in the primacy of real data over synthetic. We believe the future belongs to those who prepare for it."
— The Pixie Manifesto
Start your free Scaleup Score assessment. 15 minutes.
No equity. No consultants. Just clarity.
From £30/month · Cancel any time · Your data is always yours